You may have noticed that the market is dropping like a rock but Priceline.com is not -- it's holding up quite well, actually. PCLN has held up well at support around $515/share. I am buying here at the close at $518.32 with a stop at $508.32 for a $10 cushion before hitting my stop. My target is the high of a few weeks ago of $550 or higher. The risk vs. reward is $10 risk : $32 or 3.2 to 1.